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The Class B Renaissance: Why Smart Technology Is the Great Equalizer in the Amenity Wars

Reading Time: 3 minutesThe commercial real estate amenity wars didn’t start with the pandemic; they’ve been escalating since the 1980s. In the office building market, what qualifies as Class A today becomes Class B tomorrow as tenant expectations continuously evolve.

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Nov 4, 2025

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The Class B Renaissance: Why Smart Technology Is the Great Equalizer in the Amenity Wars

Reading Time: 3 minutesThe commercial real estate amenity wars didn’t start with the pandemic; they’ve been escalating since the 1980s. In the office building market, what qualifies as Class A today becomes Class B tomorrow as tenant expectations continuously evolve.

Nov 4, 2025
REX Effect
The REX Effect: How Kilroy Realty Closed the Experience Gap at 100 First, San Francisco

Reading Time: 4 minutesHow Kilroy transformed a downtown tower into a living, breathing experience ecosystem

 Nov 3, 2025
Employee Experience
Programming to the Person: Experience Data is Key

Reading Time: 2 minutesUsing Experience Data to Tailor Tenant Offerings & Activation The…

 Oct 31, 2025
Product Updates
Modern Comms: From Blasts to Journeys

Reading Time: 2 minutesIn commercial real estate, tenant communication is more than just…

 Oct 30, 2025
Employee Experience
Bridging the Home–Office Divide: How Offices Must Compete with the Comforts of Home

Reading Time: 1 minuteWhen independent workplace assessors, Leesman, surveyed hundreds of thousands of…

 Oct 29, 2025
NYC Skyline
The Quantum City
The Great Real Estate Reset: Why Trophy Assets Are Winning the Post-Pandemic Market

Reading Time: 2 minutesThe Real Estate Reset Has Begun After years of uncertainty,…

 Oct 28, 2025
The Quantum City
From Office Floors to Data Floors: How Cities Power the AI Era

Reading Time: 2 minutesThe Real Estate Market Is Missing the Signal If you…

 Oct 27, 2025
REX Events
STRATA 2025: Where The Built World Meets What’s Next

Reading Time: < 1 minuteOn October 16, 2025, HqO and MIT’s Center for Real Estate hosted STRATA, uniting leaders shaping the future of cities, technology, and real estate.

 Oct 24, 2025
Employee Experience
The Value of Variety: Why Workplace Seating & Spatial Choice Boost Tenant Experience

Reading Time: 2 minutesFor decades, office design and workplace seating strategies have been…

 Oct 24, 2025
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