Make Your Building the Brand
CRE Marketing, Reinvented with REX
Marketing a CRE portfolio used to mean brochures, signage, and the occasional newsletter. But today’s tenants expect more: more connection, more community, and more brand value in every interaction.
REX (Real Estate Experience) gives marketing teams the playbook to activate buildings, engage audiences, and deliver moments that matter. From lifestyle programming to branded digital touchpoints, REX helps marketers make every experience an extension of the brand, and every interaction a reason to stay.
With REX, marketing becomes a measurable driver of loyalty, engagement, and asset value.
Static Branding Doesn’t Build Community
CRE marketers are facing a new reality. Without a connected platform:
- Programming runs inconsistently across buildings
- Audience targeting is blunt and limited
- Feedback is fragmented or missing altogether
- And brand value is hard to prove
REX changes the equation. It’s a system that brings consistency, intelligence, and purpose to marketing efforts, helping teams move beyond awareness to true brand affinity.
REX: The Marketing Engine for CRE
Activate Your Brand. Engage Your Tenants. Scale What Works.
With HqO’s marketing suite, REX helps property teams operationalize brand and community across the full tenant lifecycle.
1
Make Your Brand a Living System
From Design to Delivery, Everywhere
- Define brand voice, values, and tone across every digital and in-person interaction
- Customize HqO’s end-user apps with flexible whitelabel branding
- Showcase property identity through mobile, web, and on-site activations
- Align messaging across touchpoints, from tenant communications to event signage
2
Build Community That Lasts
Lifestyle Programming, Made Scalable
- Curate and promote dynamic events: fitness classes, networking mixers, seasonal pop-ups
- Manage RSVP flows, check-ins (admin or self-serve), and engagement reporting
- Monetize premium events with paid ticketing and seamless payment management
- Turn underutilized spaces into branded experience zones
3
Speak to the Right People
Smarter Segmentation. Better Results.
- Segment users by company, role, behavior, or location
- Deliver personalized campaigns through push notifications, email, and app content
- Promote relevant services, events, and offers to the audiences who care
- Combine with Content Management to turn broad announcements into targeted experiences
4
Prove the Value of Experience
Turn Insights into Strategy
- Track app opens, click-throughs, event participation, and in-person engagement
- Measure NPS, satisfaction, and sentiment at scale
- Benchmark performance across buildings and segments
- Tie campaigns to renewals, loyalty, and revenue metrics
Let’s Bring Your Building to Life
Want to see how your brand is performing in-market?
Let’s build an experience-first marketing strategy, one that drives connection, community, and portfolio value.